This was a flash challenge assigned by Craq Design Studio in Bologna. 

I really enjoyed diving into it!
The trickiest (and most fun) part? Designing a brochure that speaks the “serious language” of parents and teachers, while still winking at the real stars of the show: kids and teens.

I decided to take a concept-first approach, giving free rein to a slightly bold and playful creativity that wasn’t afraid to take a few risks.

Below, the concept presentation of the brochure.