Conference area before
Conference area after
Aurora IaconoAurora Iacono
EKU Profilati
Graphic Concept
Interior Design
2019
Bologna
The project originated from the need to completely redesign the showroom of EKU Profilati, a company specializing in high-quality profiles for doors and windows.
The existing space felt outdated, poorly lit, and unable to properly showcase the quality of the products. It failed to reflect the company’s core values — innovation, technical precision, and reliability.
The intervention involved a full spatial redesign, preserving key functional areas: bar, meeting area, conference space, and product display, while completely redefining the language and overall experience of the environment.
The project takes shape from a natural element deeply connected to the product itself: THE SUN!
Windows and doors exist to mediate the relationship between interior and exterior, to filter, modulate, and welcome light. The sun therefore becomes not only a symbolic reference, but the true generative principle of the space.
From this concept emerges a radial spatial configuration.
The “rays” of the sun are translated into display walls extending from the center outward. These elements host the frames of doors and windows, making them:
This creates a dynamic balance between:
allowing both a comprehensive overview and a focused, detailed observation.
Each wall also integrates shelves for technical samples and profile sections, transforming the display into both a narrative and educational experience.
All elements converge toward the core of the showroom:
a circular meeting table, both symbolic and functional focal point.
Here, the company logo is embedded into the surface, reinforcing brand identity and turning each meeting into an immersive experience.
This central position allows a 360° perception of the entire product range: a radial overview that makes the variety and coherence of the offering immediately visible.
The perimeter walls are defined by immersive environmental graphics:
enlarged technical drawings of the company’s profiles.
This distinctive feature:
The user does not simply observe the product:
they are immersed in it, guided by lines, sections, and geometries that reveal the technical core of the company.
The ceiling follows the same radial logic through an integrated lighting system:
Light is designed to be simultaneously:
guiding the eye and emphasizing key elements of the display.
