Plato 045 is a vibrant young initiative based in Renazzo (Ferrara, It) that celebrates its local roots through a four days festival dedicated to music and craft beers. Alongside live performances, the event features markets and food stalls, creating a lively atmosphere for everyone to enjoy. The 2025 edition marks its exciting third year.
For this project I CREATED THINGS FOR THE FEED
For this project I CREATED THINGS ON PAPER
Project
Goals
_Give the event a strong, fresh identity. Avoid the look & feel of a traditional local fair!!
_Highlight craft beer as the true soul of the festival
_Reflect the evening and sunset atmosphere in the visuals
_Build a consistent design system adaptable to multiple formats (digital and print)
_Ensure a coordinated and recognizable communication style
_Find smart ways to integrate low-res sponsor logos (because yes, they’re part of the game)
_Keep the tone friendly, clear, and engaging across all touchpoints
_Make the whole experience visually cohesive – from feed to flyer
my solutions
A warm color palette inspired by sunset hues — and the rich tones of craft beer, of course. Blended seamlessly into a modern, fluid gradient for a bold yet natural look.
A texture inspired by beer and its playful bubbles, combined with an electric, unconventional gradient to evoke the vibrant energy of the night.
A touch of grain for a more tactile, nostalgic feel.
Impossible overlays bring depth and energy, using visual tricks to draw the eye and keep it engaged.
Social solutions
Kicking it off Every journey begins with… a post.
A consistent visual rhythm runs through each post
Keeping the feed cohesive while giving each post its own character.
Stories crafted to engage fast and leave a memorable impact in just seconds.
These here stories spotlight the artists, giving fans a quick, dynamic introduction.
The Plato 045 poster is a vibrant invitation to the festival experience