Aurora IaconoAurora IaconoOnValue is a SaaS insurtech company
that develops advanced digital solutions for the insurance industry, supporting companies, brokers, and distribution networks through data, artificial intelligence, and predictive models.
Its technological ecosystem enhances monitoring, performance, and growth, transforming insurance intermediation into a more advanced, efficient, and data-driven model.
I designed OnValue’s website in alignment with its forward-thinking philosophy, transforming innovation and strategic vision into a dynamic and highly immersive homepage.
Through fluid animations and a wave-like graphic background element inspired by the logo’s distinctive shapes, the interface strengthens the brand’s identity while creating a contemporary, technological, and highly recognizable visual experience.
On Value Srl
Website layout design
Icon set design
Digital drawings
2023
Bologna
For OnValue’s homepage, I developed a highly distinctive interface designed to translate its SaaS insurtech vision into an immersive, high-impact digital experience.
Starting from the claim “Introducing the future of intermediation” and focusing on innovation, AI, and strategic growth within the insurance sector, the design was built to communicate evolution, authority, and continuous movement.
The design approach combined premium aesthetics with functionality: a highly animated yet structured homepage capable of balancing emotional impact with clarity, enhancing OnValue’s technological identity and reinforcing its positioning as an innovative platform shaping the future of insurance intermediation.
For the internal pages, I maintained a consistent visual language, extending the homepage’s identity across the entire website.
Custom images and icons were designed in harmony with the animated wave motif, reinforcing brand cohesion while preserving the same sense of movement, innovation, and technological sophistication throughout the user experience.
