The project introduces a new logo and coordinated image for the nine museums of Verona coming together under one brand. Each museum already had its own established logo and institutional color, so the challenge was to design a system that respected these identities while creating a shared visual language.

The solution was to preserve the individuality of each museum by extracting an emblematic fragment from its existing logo and maintaining its institutional color. These fragments become both a recognizable sign for each museum and the building blocks of a new collective logo.

The resulting mark symbolizes aggregation: a unified form born from distinct pieces, reflecting the strength of the group without losing the voice of each single museum.