Aurora IaconoAurora IaconoAn e-commerce website for Cantina Mingazzini, designed to support both B2B and B2C sales through a clear structure and a strong visual language.
Cantina Mingazzini
Website layout design
E-commerce design B2B & B2C
UX/UI Design
2022
Bologna
The homepage is designed as a horizontal scrolling experience that acts as a control layer for the entire website, allowing users to navigate directly between sections and a selection of featured wines.
Each wine is presented through a dynamic parallax composition, where food pairings appear within the scene to create a more engaging and suggestive exploration.
This approach introduces a more original and immersive experience for a winery, designed to support both B2B and B2C audiences.
The product list is structured to present wines in a clear and consistent grid, allowing users to quickly compare products while maintaining a strong visual identity.
Each item highlights essential information as name, type and price, supported by a clean layout that keeps the focus on the product.
The interface integrates category-based navigation, enabling users to move seamlessly between different wine types while preserving continuity within the browsing experience.
The product detail page is designed to present each wine through a clear and structured layout, combining product information, storytelling and purchasing actions within a single view.
The composition balances visual elements and technical content, allowing users to access detailed specifications while maintaining focus on the product.
Food pairings and related content are integrated into the page to enrich the experience, creating a more engaging and contextual exploration beyond the purchase itself.
The result is a cohesive interface that supports both product discovery and decision-making across B2B and B2C needs.
The About page is designed as a timeline-based experience, where each slide in the hero represents a specific year, allowing users to navigate across different moments of the brand’s history.
Once a year is selected, the content unfolds vertically, linking navigation and storytelling into a continuous experience.
At the end of each section, users are guided to the following year, returning to the timeline while preserving their position within the journey.
The recipe page is designed to present each dish through a clear editorial layout, combining ingredients, preparation and contextual information within a structured composition.
The wine pairing is fully integrated into the experience, connecting the recipe to a specific product and creating a direct link between content and purchase.
The result is a balanced interface that blends storytelling and functionality, encouraging both exploration and product discovery.
The recipe archive is designed to present content through a clean and structured grid, allowing users to browse different dishes and discover wine pairings at a glance.
Each item combines recipe and product information, creating a direct connection between food and wine within a consistent layout.
Category filters support navigation across different wine types, enabling a smooth and intuitive exploration of the content.
Access is designed to be immediate and frictionless, allowing users to quickly log in, recover credentials or create a new account without interruptions.
Users can manage their data through a clear and structured interface, with easy access to personal information, addresses and order history.
The purchasing process is structured into clear progressive steps, ensuring transparency and reducing friction during checkout.
Key interface elements are designed to guide the user, enhancing clarity and reinforcing the overall experience.
A digital platform designed for business clients to streamline wine ordering and quotation requests.
The experience focuses on clarity, efficiency, and reducing friction in complex purchasing flows.
The interface is built around a persistent sidebar that structures the experience into clear sections: company data, account settings, and order management.
This approach ensures fast access to key areas while maintaining consistency across the platform.
The onboarding flow is tailored for business users, requiring structured company information during registration.
The login and registration experience is designed to be straightforward and reliable, reflecting the professional nature of the service.
A structured e-commerce platform designed to support both B2B and B2C users, combining product browsing, purchasing and quotation workflows within a consistent and unified experience.