Aurora IaconoAurora IaconoA visual identity that transforms the festival into a fluid space between nature, music and community.
Aniene Festival
Graphic Design
Printed Stuff
Designs for the feed
2025
Bologna
Roma
Aniene is a summer festival that unfolds along the banks of the Aniene River, in Rome’s Parco Nomentano.
For three months, night after night, people gather here to eat, drink, listen to music, watch performances, and surrender to the quiet magic of Roman summer evenings.
For this project, I developed a visual identity that has evolved year after year, growing into a living, breathing imaginary.
The concept draws from the language of the night: a suspended time where reality softens, boundaries blur, and possibilities expand. It is a place where multiple stories coexist, like music, theatre, food, light, woven into a single, fluid experience.
The 2025 visual identity revolves around fantastical animals… surreal, vividly colored creatures emerging in the night.
I envisioned Aniene as a liminal world: part real, part imagined. A landscape that invites curiosity, where fantastical creatures and unexpected forms emerge from the darkness, and every detail hints at something just beyond reach. The identity plays with contrast and rhythm, echoing the layered nature of the festival itself: simultaneously intimate and collective, playful yet atmospheric.
Designed to speak to both adults and children, the visual system embraces a sense of wonder without losing clarity or structure. It creates a space that feels open, inclusive, and slightly surreal.
Like stepping into a dream you don’t quite want to leave.
As part of the festival’s visual narrative,
a series of weekly animated reels were created,
each one extending the imaginary and bringing its evolving world into motion.
The festival unfolds as a dense and ever-changing program of events, with each week introducing new rhythms, atmospheres, and stories. From live music and performances to unexpected encounters, the experience continuously renews itself, inviting visitors to return and rediscover it from a different perspective every time.
For the festival, a series of printed materials was also developed, offering visitors a tangible way to engage with the experience. Designed to be handled, collected, and carried through the space, these pieces extended the visual identity into the physical world, creating a more intimate and lasting connection with the audience.
