Nudge is a concept for a new Evernote satellite app designed to turn the information people already save into useful, timely prompts.

Instead of asking users to actively search through notes, calendars and contacts, Nudge connects the dots in the background and brings relevant information back at the right moment.

For this project, I developed the brand direction, visual identity and launch communication strategy, exploring how Nudge could feel like a distinct product while still fitting naturally within the Evernote ecosystem.

The work included one fully developed key launch asset, supported by a series of rough concepts and visual explorations showing how the brand could extend across different channels, formats and touchpoints.

The main challenge was to balance the product’s intelligent, proactive technology with a more human and approachable feeling: less like another notification system, more like a small nudge from someone who remembers what matters.

The final direction is playful, clear and functional, built around the idea of a nudge as a simple gesture that catches your attention at exactly the right moment.